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Building Brand Reputation In a Digital Age Workshop | Basya Benshushan, Pink Cilantro
June 13 @ 3:30 pm - 5:00 pm UTC+0
Building Brand Reputation In a Digital Age Workshop
We live in an age where the experience you deliver to your customers is just as important as price. A robust brand reputation does more for long-term customer loyalty and organization success than any single advertising campaign you launch.
Join Station Houston for a mastermind workshop with Basya Benshushan, CEO of award-winning advertising agency, PinkCilantro, for an impactful session around your brand and how to leverage the power of storytelling, targeting, and data to establish and maintain a strong reputation in today’s digital age.
Throughout this workshop, Basya will walk you through three basic pillars to position your brand for long-term success.
Please fill out this questionnaire prior to the workshop. Throughout the session, we will work on your initial answers and develop outcomes that are relevant to your business.
3:45-4:15pm: Presentation and Q&A
Under the helm of Basya Benshushan, PinkCilantro became an award-winning advertising agency within two year of its inception.
Basya’s keen ability to understand the market feeds her approach of staying accountable to the metrics and aligning the data to achieve business objectives. This philosophy matured over a decade of consulting medium and large organizations on their marketing mix, with a focus on their digital brand strategies.
Basya’s track record of consistently winning for her clients’ in the digital space was quickly recognized by Fortune 100 and Fortune 500 companies, from this PinkCilantro was launched as a Social First Digital Agency in 2014. Since then Basya has led a culturally diverse team to create ROI-rich campaigns that have been recognized by the American Marketing Association and International Association of Business Communicators.
As a CEO and thought leader in an industry that has the power to shift the market and society with its messaging and tactics, Basya is an advocate of honest and accountable advertising, she champions this message in her keynote presentations.
Basya is the host of Show Up, a web-series and podcast that is currently being produced to launch. Basya interviews thought leaders across industries on how they choose to show up, stay accountable and push innovation.
Basya often refers to her three daughters as her competitive advantage, thanks to them she has won most of her negotiations before she enters the boardroom. She currently resides in Houston with her husband and three daughters.