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Design Thinking & Innovation Meetup

July 17 @ 6:30 pm - 8:00 pm UTC+0

Design Thinking & Innovation Meetup: Unconscious Design: Constructing Interfaces for the Untapped Psyche (encore)
Hello Design Thinkers!
Following our love of design concepts, we are bringing the encore presentation of this intriguing talk “Unconscious Design” By Thomas Watkins.
About the Talk!
The most successful products are the ones that people love. But what makes us love these products so much?
Legendary designers throughout history have found ways to capture people’s hearts and imaginations by creating products that truly resonate with people by using a catalog of timeless principles that apply universally across many design areas. Not until recently have these laws been validated and supported by a new wave of research studying the human unconscious: the study of social neuroscience.
Our unconscious minds control the majority of our behaviors, influence our perception of reality, and are the source of most of our decisions. Without understanding it, we cannot completely master the art of great design.
In this talk, we will review the design principles that – for years – have been continuously written about as being core to great design (priming, shaping, way-finding, psychological constraints, the Gestalt principles, and all the other well-established biases and effects).
About the Speaker!
Thomas Watkins is a thought leader, speaker and industry practitioner located in Houston TX with over a decade of experience in UX. He is a life-long learner who has a passion for bringing greater clarity to the world. Thomas has made it his career’s focus to combine technology with design psychology in order to drive business success. He specializes in helping his business partners bring their own brilliant ideas to life, by translating complexity into simplicity. The scope of his work has included interface design for mobile, SaaS system architecture, usability research, and data visualization. Thomas is the principal of 3Leaf Consulting: a local design startup and educational collective here in Houston.
About The Meetup
Design Thinking & Innovation (DT&I) is a hub for creative talent who seek to share their skill & knowledge to create meaningful positive impact in the community. Our focus is designing for change and creating positive social impact using techniques in Human Centered Design (Design Thinking), UX & Lean.
Our mission is to create communities by educating, building relationships, establishing meaningful goals and seeking fieldwork in the community in Houston and beyond. We aim to connect interested individuals and learn about Design Thinking, Service Design, and User Experience. We encourage the sharing of knowledge during our events. We welcome individuals who have a passion for learning & personal growth but more importantly look forward to designing and developing better communities.
DT&I is the community of progressive brains about practicing the skills that could bring greater change. This is a forum to bring on people from processes, product and service design backgrounds. Come share the expertise you have if you already work in any of the above areas. If you are new to design process then this is your place to learn new design approaches.


July 17
6:30 pm - 8:00 pm


1301 Fannin Street #2440, Houston, TX 77002, Houston, TX, 77002, US
1301 Fannin Street #2440, Houston, TX 77002, Houston, TX, 77002, US + Google Map