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Entrepreneurship Education Series: SaaS Lifecycle Phase 3: Mapping Your Customer Journey | Blair Garrou, Mercury Fund

February 20 @ 12:30 pm - 2:00 pm CST


Register here! https://bit.ly/2DjysjZ

In the third installment of the four-part SaaS Lifecycle series, Blair Garrou, Co-founder and Managing Director of Mercury Fund (an early stage VC firm), takes an advanced look at Mercury Fund’s startup growth framework, the SaaS Lifecycle, with an in-depth discussion on Phase 3: Mapping Your Customer Journey.

Perfect for those interested in:

  • Growing their SaaS business
  • Customer success
  • Sales

What You’ll Learn:
How to appropriately map your customer’s journey – from the identification of their product needs and research/discovery process, to their product selection, onboarding, and post-customer relationship management.


  • 10:30-11:00am – Registration/Networking
  • 11:00am-12:00pm – Phase 3: Mapping Your Customer Journey discussion

About the Speaker: Blair Garrou

Blair Garrou is a co-founder and Managing Director at Mercury, where he focuses on investments in enterprise SaaS and cloud computing startups. He received a B.S. in Management with special attainments in Commerce from Washington & Lee University. Blair is also a co-founder of Station Houston, the largest coworking accelerator in Houston, and SURGE Accelerator, a mentor-driven seed accelerator focused on entrepreneurs seeking to solve the world’s energy problems using software. Outside of Mercury, Blair serves in board and/or advisory roles for the Post Oak School, Rice Alliance, Texas Venture Capital Association, UTHealth, and YPO – Gulf States Chapter. Blair is an Adjunct Professor at the Jones Graduate School of Business at Rice University where he teaches a course on venture capital. Blair also was named to the Houston Business Journal’s inaugural “40 under 40.”

Please note, lunch will be served at this event. Station Members: For free registration, please use the Station promo code found in your onboarding kit.


Station Houston
1301 Fannin Street #2440, Houston, TX 77002
Houston, TX 77002 US