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Marketing Plan B: Why are marketing backup plans essential to entrepreneurs?

June 7 @ 6:30 pm - 8:30 pm UTC+0

If you’ve struggled with customer sales in the past 90 days, this hand’s-on meetup will teach you how to reformulate your messaging, develop several alternatives to test on your target market segment and provide you the how-to-guide necessary to successfully achieve problem-solution fit.

– Understand how your marketing messages are an essential element to achieving problem-solution fit.
– Discuss how to develop an alternative problem/solution hypothesis.
– Learn the 3 key reasons why founders should build their Plan B before launching their initial marketing test.
– Explore steps entrepreneurs take to bounce-back faster from failure.

Price: FREE

Link: https://houtx.co/LeanStartupHOU_201806_SD_MarketingPlanB


June 7
6:30 pm - 8:30 pm


Houston Technology Center, 410 Pierce, Houston, Texas 77002
Houston Technology Center, 410 Pierce, Houston, Texas 77002 + Google Map