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Marketing & Product Development Workshop | Alley Lyles (Direct Energy)

July 12 @ 5:30 pm - 6:30 pm UTC+0

Often, companies develop a product first while thinking about marketing as an afterthought. But, what if we flipped it? This is a class that is half lecture/half workshop. You will learn about target demographics, market research, and user persona development. Then, you will go through the exercise, in groups, of wireframing a mobile app. What would the design look like if we considered marketing and the customer first?
Who Should Attend:

People with a basic understanding of mainstream social media platforms, e-mail marketing, and blogging (you do not need the first-hand experience using these platforms; however, a basic understanding of what they are will serve them well).
People interested in learning about marketing content, specifically, how to customize content for mass audience appeal.

What You Will Learn:

Go beyond the traditional walkthrough of how marketing platforms work.
Walk away with a better understanding of what platform works for you.
Build a toolkit of free tools you can use to better tell your story through content.

About the Speaker – Alley Lyles, Direct Energy:
Alley Lyles is a Digital Acquisition Coordinator for Direct Energy Canada and a digital strategy consultant by trade. She’s worked on domestic and international projects for Digital.NYC, NTT Data (formerly Dell Digital Business Services), Mutual Mobile, and Neste. Recently, Alley was nominated by Houston Business Journal for a Top 40 Under 40 award. Houston native. Tech geek.


July 12
5:30 pm - 6:30 pm


1301 Fannin Street #2440, Houston, TX 77002, Houston, TX, 77002, US
1301 Fannin Street #2440, Houston, TX 77002, Houston, TX, 77002, US + Google Map