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Sales KPIs: How do entrepreneurs measure the success of their sales engine?

September 6 @ 6:30 pm - 8:30 pm CDT

During this hand’s-on FREE workshop, we’ll explore the 13 key sales metrics that 90% of startups use, discuss the effects of compounding conversion rates, understand the elements of a “word of mouth” growth strategy, and learn how to estimate a product’s viral coefficient. By identifying the KPIs for your sales engine, you’ll know what assumptions to validate and the key steps in your sales process to optimize.

If your sales metrics aren’t providing you the insights necessary to reduce your cost of sales, this meetup will teach you how to identify your key conversion activities to streamline your sales process within weeks and shorten the time from qualified lead to collecting cash.

Topic: Sales KPIs
Essential question: How do entrepreneurs measure the success of their sales engine?
Objectives: Learn how to estimate the market opportunity and determine baseline product pricing.
Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods.

FOOD and DRINKS will be provided!


6:30-7:00PM: Networking & Food
7:00-8:00PM: Workshop
8:00-8:30PM: More Networking


Meetup date/time: Thursday, September 6th at 6:30PM
Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002
Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC)

This meetup is part 7 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it.

If you’d like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess


September 6
6:30 pm - 8:30 pm


Houston Technology Center
410 Pierce St
Houston, TX 77002 us
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