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Sales Validation: What is the best way to validate sales funnel design?

October 4 @ 6:30 pm - 8:30 pm CDT

During this hand’s-on FREE workshop, we’ll explore how to validate your sales conversion metrics by testing for customer curiosity, discuss the 2 phases of price validation, learn the key experiments elements for both B2C & B2B startups, understand the components of A/B testing, and examine the use of solution interviews. By validating your sales conversion rates with Early Adopters, you’ll know the effectiveness of sales engine design, which success variables that you need to refine, and the next steps necessary to optimize pricing.

If you’ve struggled to validate your product’s pricing and key customer sales metrics, this meetup will teach you an easy-to-repeat process that’ll help you clearly decide whether to proceed, optimize or pivot for each step in your sales funnel corresponding to the Buyer’s Journey.

Topic: Sales Validation
Essential question: What is the best way to validate sales funnel design?
Objectives: Explore techniques founders use to test product revenue potential and create pricing alternatives.
Audience: early stage startup team members (pre-funding through seed stage), inexperienced entrepreneurs, curious enterprise executives and employees, university students interested in learning lean methods.

FOOD and DRINKS will be provided!


6:30-7:00PM: Networking & Food
7:00-8:00PM: Workshop
8:00-8:30PM: More Networking


Meetup date/time: Thursday, October 4th at 6:30PM
Location: Houston Technology Center, 410 Pierce, Houston, Texas 77002
Directions and Parking: FREE street parking after 6:00PM (see map: https://houtx.co/LeanStartupHOUparkingmapHTC)

This meetup is part 8 of the 2018 Houston Lean Startup series: Developing marketing offers that VALIDATE CUSTOMER INTEREST in having their problems solved by you and getting you PAID FOR YOUR SOLUTION before you build it.

If you’d like get FREE online access to our past presentations and interactive tools, you can join our waitlist by registering now here: https://houtx.co/LeanStartupHOU_FREE_OnlineAccess


October 4
6:30 pm - 8:30 pm


Houston Technology Center
410 Pierce St
Houston, TX 77002 us
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