HX EVENT CALENDAR
Churn & Customer Engagement | Houston Growth Startups Meetup
July 23 @ 6:00 pm - 7:30 pm
Register here! https://bit.ly/2W0Daxj
Customer churn is “the silent killer” of growing startups, making them work extremely hard just to stand still. In this meeting we will talk about all things churn and how to make sure you keep and grow the customers you get!
What we’ll talk about:
– What kinds of churn are there?
– How to optimize the three stages of churn
– Is there such a thing as ‘good’ churn?
– The right way of measuring churn
– Predicting customer churn
– The relationship between customer engagement and churn
– Tactics to improve customer retention and reduce churn
Roberto Moctezuma, Founder & CEO of Fractal River, will lead the conversation and share learnings and case studies acquired over the past eight years on the subject.