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Houston Growth Startups: Customer Buying Journey | Roberto Moctezuma, Founder & CEO of Fractal River

July 23 @ 6:00 pm - 7:30 pm

Register

Register here! https://bit.ly/2W0Daxj

Customers are key to a Startup’s growth. In this month’s Houston Growth Startups meetup, we will focus on the Customer Buying Journey: why is it important, how to map it and how to leverage the learnings to improve your sales and marketing effectiveness.

What we’ll talk about:
– Qualitative + Quantitative personas
– Buying triggers and buyer’s journey
– Key players & value drivers
– Buying concerns
– Buying style & approach
– Data-driven insights
– Value proposition tuning and fit

Roberto Moctezuma, Founder & CEO of Fractal River, a Venture Studio focused on traction and scale tech startups will lead the conversation and share learnings and case studies acquired over the past eight years on the subject.

Organizer

Station Houston
Email:
info@stationhouston.com
Website:
http://stationhouston.com

Venue

Station Houston
1301 Fannin Street #2440, Houston, TX 77002
Houston, TX 77002 US
Website:
https://stationhouston.com/venue/station-houston-2/