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Python Hacks for Digital Marketing | PCTI Tech
August 19 @ 6:00 pm - 9:00 pm
Register here! https://bit.ly/2Z6pdMB
In this course, you will learn key digital marketing/SEO strategies from one of Houston’s top marketing experts, Howard Edwards; CEO of Edwards Media Solutions. But what if we told you we could provide you with a leg up on the rest of the industry by implementing a few easy-to-use programming strategies designed to pinpoint products and businesses within your industry — FOR FREE?
Using Python and a bit of critical thinking, we will show you ways to design an engine that scrapes websites to return the most foundational key words and phrases, and will automatically implement them within your SEO strategy with the click of a button.
So… what the heck is Python? If you’ve ever scratched your head at how to launch a career in coding, then this class is definitely for you. Data has become the lifeline for almost all companies and businesses. This course aims to teach the basics of computer programming with Python. We will show and create multiple computer programs utilizing the instructional commands with Python.
The course has no pre-requisites and avoids all but having a general understanding of the basics of mathematics. Anyone can take this course. Anyone with moderate computer experience should be able to master the materials in this course. This course will provide a foundation for completing and understanding more advanced tools within Python such as scripting, web programming, data science, and even machine learning. Get ready to program!
6:30pm – 7:45pm: Designing the Right SEO Strategy
7:45pm – 9pm: Python Web Scraping for Digital Marketing
1. Beginner Python
2. Google Analytics
3. Keyword/Phrase Searching (Growth Hacking)
4. Lead Generation
1. Your OWN laptop —