Back to Business: Marketing Strategy and Communication in Uncertain Times
Register Here: https://glasscock.rice.edu/back-in-business
As industries face sudden and unique challenges, now more than ever, we must think strategically to maintain business and build relevance through our marketing and communications. From customers and internal staff to industry partners and peers, learn how we can take a strategic look at supporting existing needs while building new opportunities for our organizations. We’ll explore challenges, tools, and strategies for positioning in the market, and we’ll discuss various examples of companies using proactive approaches right now. Together we can survive (and hopefully thrive) during these uncertain times.
This course helps you:
- Develop marketing strategies to maintain current business and build relevance
- Create effective communication plans for existing and future needs
- Create and maintain market position