Breaking into the O&G Ecosystem & IT for Creative Disruption: A Case Study
Register here! https://bit.ly/2YZoagp
Gaining early sales traction in market segments with long project cycle-times, a risk-averse culture, well-established incumbent vendors and inflexible procurement policies is hard at the best of times. The O&G industry is a prime example of this type of market segment as upstream, mid-stream and downstream all exhibit these characteristics. So what better guide than exploring how a Houston start-up achieved sales breakthroughs and continuous growth over many years?
This 60-90 minute presentation/Q&A session will cover the key elements of their success, both before and after their go-to-market launch, and focus on how IT can initiate disruption to the benefit of new entrants. The session will appeal to any entrepreneur targeting a large but conservative market.
Steve Jennis, Jennis Consulting Group
Steve has over 30 years growing high-technology businesses at the CxO level in both start-ups and multinational corporations. He also has direct experience in the USA, Europe and East Asia – in software, hardware and systems. He’s a proven leader, but also a proven coach and an excellent communicator and mentor. Steve is a thought-leader in Edge Computing, Machine Learning and the IoT, and an expert in data-driven strategies for maximizing marketing and sales RoI. He has extensive experience in fund-raising, M&A and disposals – from seed to exit. Steve is a mentor/advisor at both Station Houston and TMC|X, tech incubators with over 200 active start-ups.