Company Culture: Advice for Founders
On May 13th we’ll be speaking with Ariel Kaye, Founder & CEO of Parachute, a modern lifestyle brand committed to making you feel at home. We’ll be discussing company culture and how it was an important factor in making Parachute the household name it is today.
Join us at 10 am as we discuss how founders can create a great company culture that enables people to deliver their best work.
About our guest
Home is everything to Ariel Kaye, founder and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots — premium-quality bedding — to include essentials for all rooms in the home. In the last six years, Ariel has evolved Parachute into a beloved home lifestyle brand with 10 brick-and-mortar locations across the country, with each retail store serving as gathering spaces within their neighborhoods. Under Ariel’s leadership, the brand also launched a hospitality collection, partnering with boutique hotels and interior designers.
Within the Parachute community, Ariel has created a culture committed to wellness and social responsibility, which extends from Parachute’s team and partners to its customers and the planet. Parachute partners with the United Nation Foundation’s Nothing But Nets campaign to donate life-saving malaria-prevention bed nets to those in need
Parachute has been featured in publications like The New York Times, The Wall Street Journal, Domino and Vogue, while Ariel has participated in prestigious speaking opportunities with Fortune’s Most Powerful Women Summit, Create & Cultivate and Fast Company’s Innovation Festival.
Ariel’s first book, How to Make a House a Home, was released on April 14, 2020.
Parachute is committed to inspired, comfortable living. Beyond her design and business acumen, Ariel is spearheading a movement around comfort — both in Parachute’s stores and for customers around the world.
Ariel currently resides with her family in Venice Beach, California.