Grow Your Startup Community- Tapping Into Intersections & Interest Of Members
Community exists everywhere but we’re so quick to stay in our obvious communities.
Over the past half-century, Silicon Valley has emerged as the archetypal startup ecosystem, producing thousands of successful companies and reaping the benefits of the resulting economic development and job creation. By looking at the intersections of members, their overlapping interests, and additional spaces they exist in we can actually expand our current communities and gain a wider reach.
While there is a growing understanding that “Silicon Valley can’t be perfectly replicated” (and that’s a good thing!), there is still an important conversation to be had around as what can be doing to foster thriving startup communities.
How do we grow the startup community?
– More ambitious entrepreneurs
– More anchor technology companies
– More repeat entrepreneurs
This is how we grow our startup community in a meaningful way. None are easy; all are important.
This session will be a discussion of how we can consider these intersections as we design, launch, and operate brand communities for our businesses to drive growth, reach, and impact for both the business and the member experience.
We shall be talking about:
1. 4 Cs Needed to Build a Strong Startup Community- Celebrate, Connect, Convene & Collaborate
2. Engage & build a Startup Community where you live?
3. Building a community for a new startup.
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Manager at Snowflake
A tech aficionado who loves building community, bringing people together, and inspiring them to be their best selves. With a background in history, she is always finding ways to use tech to further social good and solve societal issues.
As an advocate for diversity and inclusion, she regularly speaks and write on the topic, helping companies re imagine their internal culture.
She currently live in Oakland and work as the Senior Community Manager at Snowflake and served as the Director of Community for Lesbians Who Tech, a global community of over 40,000 gender non-conforming, LGBTQ women + allies in tech, and the National Tech Jobs Tour, a cross-country workforce development tour promoting economic opportunity and filling 100K tech jobs.
Prior to that, I’ve also worked as an Engineer Team Support Coordinator at Dropbox, the Developer Relations Manager at Zendesk, interim CEO for BASA Delivery, and an Account Manager at CodeHS.
Jake McKee is one of the founders of the modern customer community movement. He led Apple’s famed Global Support Communities. which spawned breakthrough innovations such as the Mindstorms community driven product development (which landed on the cover of Wired Magazine). He co-founded Ant’s Eye View (later purchased by PwC) which helped firms like Starbucks, Canon, and H&R Block build customer communities that became powerful engines for marketing, sales, product innovation and the customer experience.
Jake currently runs Community5, a consulting practice focused on helping organizations drive more success with their online communities, fan engagement programs, and product development processes. He also manages the Dinner5 project, a monthly dinner series that brings senior community leaders together for connection and camaraderie. To bring some joy and to keep sane during the 2020 global pandemic, he started a web comic for community managers called Home Game.
LinkedIn – https://www.linkedin.com/in/jakemckee/
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