Growing You Business with Constant Contact E-Mail Marketing
Kick starting an email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have: Time, effort and budget. This session is designed to assist you with finally taking the email marketing leap that you’ve wanted to make. Even if you have never used email marketing before, this talk will guide you through the basics to help you get started and show you how to create marketing emails that produce real results.
Todd will cover the introductory basics to help you get started with ConstantContact:
· Setting up a Constant Contact account
· Creating an email campaign and working with templates
· Branding your emails with your logo, colors and photos
· Importing your email list into your ConstantContact database
· Tracking, interpreting, and measuring your results
· Promoting your emails via your existing social media channels (time permitting)
Todd Grote is the founder of Maxel Partners, a digital marketing and business development firm dedicated to helping small to medium sized companies extend their messaging reach and grow their revenue.
Todd started Maxel Partners after many years working in traditional sales and marketing roles. He decided to create something that would allow him to work with a variety of exciting individuals and organizations while providing the flexibility to be around and available for his two young sons.
Maxel Partners has worked with organizations that generate millions of dollars in annual sales; and we’ve worked with startups that haven’t yet generated their first dollar of revenue. The adventure is found in evaluating the specific needs each client has and developing solutions that take each company where they want to go.