Houston Growth Startups: Customer Buying Journey | Roberto Moctezuma, Founder & CEO of Fractal River


Register here! https://bit.ly/2W0Daxj

Customers are key to a Startup’s growth. In this month’s Houston Growth Startups meetup, we will focus on the Customer Buying Journey: why is it important, how to map it and how to leverage the learnings to improve your sales and marketing effectiveness.

What we’ll talk about:
– Qualitative + Quantitative personas
– Buying triggers and buyer’s journey
– Key players & value drivers
– Buying concerns
– Buying style & approach
– Data-driven insights
– Value proposition tuning and fit

Roberto Moctezuma, Founder & CEO of Fractal River, a Venture Studio focused on traction and scale tech startups will lead the conversation and share learnings and case studies acquired over the past eight years on the subject.

The event is finished.


Jul 23 2019


6:00 pm - 7:30 pm

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Station Houston
1301 Fannin St. Suite 2440, Houston, TX 77002
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