How to Sell Your Design Ideas
Join us for a talk by Zack Naylor, Founder and CEO of Aurelius (www.aureliuslab.com)
One of the biggest challenges we face is convincing other people that our design, feature and product ideas are great. We can create the most elegant user experience yet totally fail because it never saw the light of day with the people we serve. Preventing evil design decisions begins with making choices that benefit both the customer and our organization.
This talk covers how we to set your ideas up for success from the very beginning. I share personal stories of situations where I’ve had to prevent evil design and research choices and the exact approach I use to create a design strategy. We’ll discuss how to truly understand and present our ideas to stakeholders so that we can sell our ideas and deliver a brilliant user experience in our products and services!