How to Start a Startup | Roberto Moctezuma, Founder & CEO of Fractal River


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“The secret of getting ahead is getting started.”—Mark Twain

You have an idea…now what? Before you start looking for funding, it’s important to make sure that your idea is both viable and valuable — if it doesn’t have a sound model and a market willing to pay for it, investors won’t be interested, anyway!

Who Should Attend
  • People with an idea for a startup, but unsure what to do next
  • Early stage entrepreneurs
  • Entrepreneurs testing ideas for a pivot
What You’ll Learn
  • How to identify problems, needs, and trends worth pursuing
  • How to create and evaluate possible solutions to these problems
  • How to determine the viability and market opportunity for your solution
  • What metrics and data you should collect and monitor to improve decision-making

Roberto Moctezuma, Founder & CEO, Fractal River

Roberto is an entrepreneur, board member, advisor and angel investor with over 20 years of senior executive experience in the high-tech industry. Roberto is the CEO of Fractal River, an advisory firm that helps organizations thrive through the application of creativity, broad expertise, best practices and advanced technology. Currently, he is focused on driving innovation and entrepreneurship, as well as leveraging machine learning and data science technologies to significantly transform all kinds of processes.

Roberto began his career as a software developer, cofounded a startup pioneering electronic fund transfers in Mexico that grew to $50M in revenue, and later joined Compaq (acquired by Hewlett-Packard), where he spent 15 years in multiple roles. He created HP’s eCommerce business in Latin America, managed Operations for HP’s $8B direct business in the Americas region as the Vice President, Americas Volume Direct Operations; scaled HP’s Desktop Solutions Global Business Unit into a $450M USD global business as its Vice President and General Manager and successfully executed the $240M acquisition and integration of Neoware, Inc.

Roberto is very active in the startup community where he is working with community leaders, mentors, accelerators, angel investor networks & universities to grow the Houston entrepreneurial ecosystem. He has been a speaker and coach for the past few years at SXSW, lectures at the Entrepreneurship MBA at Rice and leads Ventures & Innovation for Good Works Houston, a startup accelerator focused on social entrepreneurship.

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Aug 13 2019


5:30 pm - 6:30 pm

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Station Houston
1301 Fannin St. Suite 2440, Houston, TX 77002
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