Intro to Digital Marketing

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

    • Break down the components of a digital marketing campaign.
    • Survey today’s digital marketing landscape and its career opportunities.
    • Learn to approach a marketing campaign by identifying your objectives first.
    • Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

Date

May 18 2020

Time

Monday, 18 May 12 – 2 pm CDT
12:00 pm - 2:00 pm

Cost

free

More Info

Read More

Location

Online event

Organizer

General Assembly
Email
hello@generalassemb.ly
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