Lean Innovator Series

A 10-week long program supporting you as a founder in getting to problem/solution fit. Our aim is to have you poised to go from zero to one.


All the books on starting businesses are awesome, but there’s one shortfall: they tell you what to do once you’ve got customers. They don’t tell you where to find them.

In the beginning, that whole ‘find customers’ task seems like any other, but if you’ve tried to do it, you’ve likely discovered that the ‘customer’ is an elusive creature. Engaging with a non-existent customer base is…well, not really a thing. It’s frustrating and can be a real threat to your momentum.

So where are you going to find the customers?

The bad news is that there is not a customer store where you can purchase an engaged audience.

The good news is that it’s not a mystery.

We have developed a simple process you can learn in 10 sessions that will help you identify your customers, pull meaningful data from them, and introduce your prototypes to them once you’ve established traction.

In this 10-part workshop series we will show you how to develop a customer base before launch.

In this course, you’ll learn how to:

  • Know and get proof of who your customer is.
  • See where you fit in your customer’s world.
  • Create the right product or service offering for your customer.
  • Make your product or service message engaging for your customer.
  • Go to where your customer is.
  • Create ads, write content, and structure websites that resonate with your customer.

You’ll walk away from this course with a framework you can practice over and over as you create new ideas and innovations. You’ll learn the expertise you need to build and develop customers at the same time. Plus, we’ll give you access to goodies like the slide decks and printable, downloadable worksheets.

You don’t have to have a formed business idea to take this workshop – as you progress through it, your customer will tell you what they want! Also, while it’s recommended that you attend all ten workshops in the series, it’s not required.

In addition to these sessions, the Carlsen Center for Innovation and Entrepreneurship will be offering a cohort opportunity to support you in achieving your professional and personal goals through this series. The cohort sessions will take place on Thursdays from 12:30 pm to 2:00 pm.

The cohort is FREE but you must apply HERE.

Outcomes of Program:

  • Evidence-based Product Statement
  • One-minute Pitch (Pitch Deck)
  • Customer Story
  • Clear Traction Channels
  • Expanded Network

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

The event is finished.


Aug 04 2020


8:00 am - 10:00 am



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