Out of the Lab & Into the Newsroom: Media 101 (Online)

Media coverage could help your company attract investors and build support among key audiences, but what’s the best way to build relationships with journalists? With the advent of social media and the rise of influencer marketing, the most effective strategies for promoting your business have rapidly changed.[VJ[1]


Drawing from decade-long experience in newsrooms across the country for Bloomberg as well as from his years advising dozens of biopharma companies, Ryan will share real-world examples of tactics that he feels can work – as well as mistakes he feels entrepreneurs often make when attempting to earn media coverage.


In this “Out of the Lab and Into the Newsroom” presentation, Ryan Flinn, now Senior Director of Communications at Audentes Therapeutics, but at the time of this recording a Communications Leader at Johnson & Johnson Innovation, will share:


·         Media trends and how to impact the outcome

·         Media outreach practices

·         Effective strategies for promoting your start up

·         Tips for designing a successful media campaign


[VJ[1] https://www.pewresearch.org/fact-tank/2019/07/23/key-takeaways-state-of-the-news-media-2018/


*Please note: This webinar will be a rebroadcast of the livestream from this event which took place April 23, 2019 in San Francisco. All registrants will a link to the recording after the webinar.

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Apr 09 2020


11:00 am - 12:00 pm

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