Owning Your Brand Voice for Startups | Sahar Paz & Leela Madan
Register here! https://bit.ly/2HHNZLv
Join Brand Strategist, Sahar Paz, and IP Lawyer, Leela Madan for a workshop on owning + protecting your brand voice.
You’ve nailed down the idea. You’ve named your business, designed a logo, and thought about colors that “speak” to your audience. But, have you thought about the language and style your audience understands to build a connection that converts them into customers? Developing a brand voice ensures consistency and reinforces who you are as an organization, no matter where your customer finds you.
Winning over your customers with your brand voice is your secret weapon and should be protected across all forms of communication. Your intellectual property is one of the most vulnerable assets in your organization, and one of the most valuable.
Walk away from this presentation:
- Understanding what a brand voice is made of
- Identify your brand voice and tone along your customer’s journey
- How to keep others from claiming ownership of your IP or your company
- Evaluate your core assets and decide on the type of IP protection you need
- Why you should consider a global patent strategy
ABOUT SAHAR PAZ
Sahar Paz is a personal branding expert and the CEO of Own Your Voice Strategy Firm where she has clients ranging from Gen Yers to Baby Boomers. Sahar has had the entrepreneurial spirit since the age of 13 when she launched her first company. With two decades of leadership experience, her keen communications and management skills were honed in her first managerial position in fashion, leading a multigenerational team with most members her senior. She then went into the conservative world of finance where she further learned how to own her voice, be strategic and navigate the complexities of an age-diverse team.
Championing the voice of others to help them understand their emotional drivers and their personal power has always been Sahar’s mission. Her book, Find Your Voice, part-memoir, part cognitive behaviour guide, epitomizes that pursuit. As a member of Gen X, she understands the common sentiment of her generation: feeling overlooked and underappreciated. Sahar is a sought-after multigenerational translator known for being a dynamic keynote speaker who ignites excitement for a typically exasperated topic in the workplace–the generation gap.
Sahar is hailed as a conscious leader who offers the wisdom to lift up Gen X leaders to build better business practices. Keynote speaking clients have included several corporations, conferences, and universities, such as Facebook, HBO, Whole Foods, Greater Houston Partnership, Texas Medical Center, Emerging Women Live and the University of Denver.
ABOUT LEELA MADAN
Leela is a licensed Patent Attorney with extensive experience in patent prosecution, specifically in chemistry, as well as various other types of engineering and technologies. She also has extensive experience with U.S. trademark practices, including obtaining trademark registrations, as well as defending Opposition and Cancellation proceedings, conducting regular policing to identify infringers, as well as prosecuting matters before the U.S. Trademark Trial and Appeal Board (TTAB).
Leela specializes in working with business owners to not only identify and protect their intellectual property but also to use their IP as a tool to grow their business through licensing and franchising. Leela works with business owners and entities of all sizes, ranging from solo practitioners to large corporations.
With almost 11 years of progressive legal experience, Leela’s professional experience includes patent work in the upstream oil and gas industry (e.g., patents for drilling muds, downhole tools, and hydraulic fracturing), as well as several other technologies, including media, entertainment, consumer goods, and a specialty in trademark selection and registration.
Prior to starting her own practice, Leela worked for a mid-sized boutique IP firm in Houston, Texas as a patent attorney, and then for a large general practice firm as the lead intellectual property attorney.